Killing your Darlings

William Faulkner once famously said that to create good writing “you must kill your darlings”. Stephen King thought it was such good advice that he repeated it three times in his own guide to writers, saying “kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings”. In…

The Secret to Changing Behaviour

Written by Carl Davidson, Head of Insight at Research First   A great deal of our work at Research First is about changing behaviour. But as anyone who works in this field will tell you, getting people to change their behaviour is hard. For some sense of just how hard it is, think about the…

Where is my Jetpack?

Written by Carl Davidson, Head of Insight at Research First The recent visit of SingularityU to New Zealand and TV1’s What’s Next? show have both sparked debate about what the future holds and what it will mean for all of us. While we at Research First are excited about the opportunities the future may bring,…

You’ve Got to Know When to Fold ’em

Written by Carl Davidson, Head of Insight at Research First If you have read The Luminaries then you will know that it’s a substantial book. Indeed, one of the reviewers on National Radio joked that it’s a book that ‘gets better after page 400’. Regardless of what this says about the merits of The Luminaries,…