Free to Choose?

Written by Carl Davidson, Research First Ltd If you’re like most people, you probably think you’re good at making decisions and pretty much always know what you want (and why). The evidence from psychology, on the other hand, points the other way.   For instance, Barry Scwartz’s The Paradox of Choice shows that the more…

Warming our hands on a dumpster fire

The Sunk Cost Trap is another of those cognitive heuristics that can catch us all out. It describes how the more we have invested in something, the less willing we are to let that investment go. So instead of ‘cutting our losses’, we often find ourselves ‘doubling down’. We literally do this with financial investments but it is also…

Should You Be Working Less?

Written by Carl Davidson, Head of Insight at Research First How many hours do you spend at work each week? One of the conclusions from the annual PRINZ Insights survey Research First conducts is that the industry tends to be a hard working one. 56% of the respondents to the last survey said they worked…