Up Periscope or Down Meerkat – will public relations dare to win?

Catherine Arrow, FPRINZ I can honestly say I haven’t been this excited about a new network or app since Twitter launched. With the advent of live streaming video apps, Periscope and Meerkat, a whole world of possibilities opens up for public relations and communication professionals – if they dare. And, the chances are,  these apps…

Digital tools for 2015

Chelsea Came, Communications Advisor, PRINZ. Last year I completed the PRINZ Advanced Digital Strategy course facilitated by Catherine Arrow. The course focused on developing your organisational digital strategy and the importance of aligning it with the overarching organisational strategy. We also discussed practical solutions to a variety of case studies and tested some new digital…

Guest blog 4 by Tandem Studios: Sight, sound and motion – the essential mix for today’s online audience

Dave Dunlay, Managing Director of Tandem Studios Sight, sound and motion or ‘SiSoMo’ is a phrase that was coined by New Zealander Kevin Roberts of Saatchi & Saatchi. ‘SiSoMo’ is king when it comes to making your website a success. Video is the ideal example of ‘SiSoMo’ for an online audience. Research has shown that…