Are You Paying Attention?

Written by Carl Davidson, Head of Insight at Research First When you look at a zebra do you see a white animal with black stripes or a black animal with white stripes? Similarly, when you look at a map of Europe why do we all see the ‘boot’ of Italy but tend to miss the…

You’ve Got to Know When to Fold ’em

Written by Carl Davidson, Head of Insight at Research First If you have read The Luminaries then you will know that it’s a substantial book. Indeed, one of the reviewers on National Radio joked that it’s a book that ‘gets better after page 400’. Regardless of what this says about the merits of The Luminaries,…

What’s Wrong with The Millennials?

Written by Carl Davidson, Head of Insight at Research First Ltd The Millennials (aka Generation Y) – you must have seen them. They’re that cohort of your colleagues born between the mid 1980s and the year 2000. They’re the ones who are self-obsessed, disengaged, and the reason the world is going to hell in a…