Killing your Darlings

William Faulkner once famously said that to create good writing “you must kill your darlings”. Stephen King thought it was such good advice that he repeated it three times in his own guide to writers, saying “kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings”. In…

Should You Be Working Less?

Written by Carl Davidson, Head of Insight at Research First How many hours do you spend at work each week? One of the conclusions from the annual PRINZ Insights survey Research First conducts is that the industry tends to be a hard working one. 56% of the respondents to the last survey said they worked…

The Secret to Changing Behaviour

Written by Carl Davidson, Head of Insight at Research First   A great deal of our work at Research First is about changing behaviour. But as anyone who works in this field will tell you, getting people to change their behaviour is hard. For some sense of just how hard it is, think about the…

Where is my Jetpack?

Written by Carl Davidson, Head of Insight at Research First The recent visit of SingularityU to New Zealand and TV1’s What’s Next? show have both sparked debate about what the future holds and what it will mean for all of us. While we at Research First are excited about the opportunities the future may bring,…

Are You Paying Attention?

Written by Carl Davidson, Head of Insight at Research First When you look at a zebra do you see a white animal with black stripes or a black animal with white stripes? Similarly, when you look at a map of Europe why do we all see the ‘boot’ of Italy but tend to miss the…