PRINZ Senior PR Insight blog series: Chris Galloway, MPRINZ, Massey University

Throughout 2015 PRINZ will be interviewing senior PR practitioners about their career, discovering what they believe is the key to being successful in PR, what tips they were given and have used in their career, and what they expect of a junior PR practitioner in 2015.  This month we feature Auckland-based Chris Galloway, MPRINZ, a…

Guest blog 4 by Tandem Studios: Sight, sound and motion – the essential mix for today’s online audience

Dave Dunlay, Managing Director of Tandem Studios Sight, sound and motion or ‘SiSoMo’ is a phrase that was coined by New Zealander Kevin Roberts of Saatchi & Saatchi. ‘SiSoMo’ is king when it comes to making your website a success. Video is the ideal example of ‘SiSoMo’ for an online audience. Research has shown that…

Strategy vs. Tactics – getting it right for career success

Bruce Fraser, Fraser Consultants Ltd Not sure about the difference between PR strategy and tactics? Want to advance your career in PR? Keen to improve your award entry? Interested in making a stronger PR contribution in your business or organisation? This course focuses on how to align the best of PR practices with business and…

How often do you hear Obama, Air NZ and PRINZ in the same sentence?

Rebecca Foote, PRINZ Comms Advisor for membership hosted two lucky ticket winners (and PRINZ members) at the recent Air New Zealand Social Media Breakfast with Teddy Goff and Ross Dawson – and here’s her blog from the event. Teddy Goff, Digital Director of Barack Obama’s 2008 and 20012 election campaigns. Ross Dawson, an Australian author,…