What got you here won’t get you there. How to set the direction for your own career

Written by Annalie Brown, PRINZ member Having made the successful leap across the chasm that appears to reside between being an organisational senior leader and being a senior comms practitioner in New Zealand, Helen Morgan-Banda had some sage advice for Central Region members. Now the CEO of the Royal New Zealand College of General Practitioners, Helen…

Communications in a political environment

Written by Bruce Fraser, PRINZ President Communications is communications right? Well yes, the principles of great PR apply across a wide range of situations where they’re applied. Robust research, sound planning, sensible budgeting, great implementation and measurement that is clearly linked to your SMART objectives all contribute to effective campaigns and ongoing communications. These all…

Seven tips for creating killer content

Image credit: iStock Guest blogger: Tony Spencer-Smith is managing partner of the Sydney corporate editorial consultancy Express Editors (www.expresseditors.com). He is an experienced corporate writing trainer, an award-winning novelist and former Editor-in-Chief of Reader’s Digest magazine. He trains regularly for the Public Relations Institute of Australia (PRIA). Everyone knows that content is the new focus…

I just fired the Chairman

Peter Heath, MPRINZ, Due North  I’ve blogged before about the need for public relations practitioners to stand up for themselves if they want to be taken seriously. To believe in their own value. To push back if they feel their expertise and advice is being overlooked. And to have the guts to ‘consider their positions’…

Up Periscope or Down Meerkat – will public relations dare to win?

Catherine Arrow, FPRINZ I can honestly say I haven’t been this excited about a new network or app since Twitter launched. With the advent of live streaming video apps, Periscope and Meerkat, a whole world of possibilities opens up for public relations and communication professionals – if they dare. And, the chances are,  these apps…

Book Review: PR crucial in crisis management

By Nikki Wright, MPRINZ, Managing Director, Wright Communications Limited The changing nature of public engagement has made the role of public relations practitioners in issue management more important than ever, according to a new book. The role of PR in responding to issues and crises is explored in Issue and Crisis Management: Exploring issues, crises, risk and…