The Secret to Changing Behaviour

Written by Carl Davidson, Head of Insight at Research First   A great deal of our work at Research First is about changing behaviour. But as anyone who works in this field will tell you, getting people to change their behaviour is hard. For some sense of just how hard it is, think about the…

Where is my Jetpack?

Written by Carl Davidson, Head of Insight at Research First The recent visit of SingularityU to New Zealand and TV1’s What’s Next? show have both sparked debate about what the future holds and what it will mean for all of us. While we at Research First are excited about the opportunities the future may bring,…

Are You Paying Attention?

Written by Carl Davidson, Head of Insight at Research First When you look at a zebra do you see a white animal with black stripes or a black animal with white stripes? Similarly, when you look at a map of Europe why do we all see the ‘boot’ of Italy but tend to miss the…

2017: Through the Looking Glass

Written by Carl Davidson, Head of Insight at Research First “I daresay you haven’t had much practice… why, sometimes, I’ve believed as many as six impossible things before breakfast” ― Lewis Carroll, Through the Looking-Glass, There really is no polite way to say this: the world is awash with bullshit. We can dress this up…