Are You Paying Attention?

Written by Carl Davidson, Head of Insight at Research First When you look at a zebra do you see a white animal with black stripes or a black animal with white stripes? Similarly, when you look at a map of Europe why do we all see the ‘boot’ of Italy but tend to miss the…

2017: Through the Looking Glass

Written by Carl Davidson, Head of Insight at Research First “I daresay you haven’t had much practice… why, sometimes, I’ve believed as many as six impossible things before breakfast” ― Lewis Carroll, Through the Looking-Glass, There really is no polite way to say this: the world is awash with bullshit. We can dress this up…

You’ve Got to Know When to Fold ’em

Written by Carl Davidson, Head of Insight at Research First If you have read The Luminaries then you will know that it’s a substantial book. Indeed, one of the reviewers on National Radio joked that it’s a book that ‘gets better after page 400’. Regardless of what this says about the merits of The Luminaries,…