#PRConf15 guest blog six: ‘You are what you communicate’

Written by Craig Tiriana, Manager CE’s Office, Rotorua Lakes Council I do love Anne Gregory. It’s true, despite the fact Anne was quoted as describing my home patch as “Stinkyville” during Karen Sander’s Blair, Machiavelli, Leadership and Trust opening to day 2 of PRINZ’s Mind the Gap conference. Karen and Anne – the Chair of…

#PRConf15 guest blog five: Conference golden nuggets

Written by Heather Claycomb FPRINZ, Director of HMC Communications PRINZ conference was full of ‘golden nuggets’ – gems of information that will have a positive effect on my professional effectiveness as I implement them. Here are just a few: Sending out media releases with great visuals is non-negotiable In the ‘Reframing Media Relations’ panel discussion,…

#PRConf15 guest blog four: PR and ethics

Written by Bruce Fraser FPRINZ, PRINZ President The London Underground, and other railway systems around the world, warn passengers to ‘mind the gap’, that space between the platform and the train. Gaps of course can be awfully enticing and provide the subject for much discussion. ‘Mind the Gap’ is the theme for this year’s Public…

#PRConf15 guest blog three: Generation Gap or Communication Breakdown?

Written by Jacky James, MPRINZ, Shine PR Whatever your perception of “the elderly” may be – be prepared to change it! Regardless of whether you call it the ageing population mega-trend or the “silver tsunami”, the increasing size of the older generation means they are an important stakeholder group for almost every community engagement, marketing…

Book Review: PR crucial in crisis management

By Nikki Wright, MPRINZ, Managing Director, Wright Communications Limited The changing nature of public engagement has made the role of public relations practitioners in issue management more important than ever, according to a new book. The role of PR in responding to issues and crises is explored in Issue and Crisis Management: Exploring issues, crises, risk and…