2017: Through the Looking Glass

Written by Carl Davidson, Head of Insight at Research First “I daresay you haven’t had much practice… why, sometimes, I’ve believed as many as six impossible things before breakfast” ― Lewis Carroll, Through the Looking-Glass, There really is no polite way to say this: the world is awash with bullshit. We can dress this up…

‘Placement’ not ‘distribution’

Written by David Reade, PRINZ member and MediaPasifika The marketing and communications disciplines are said to be converging. Is the advent of media portals, interactive websites, and the social media big three of Twitter, Facebook and the blogging community turning the simple newspaper into a basket case along with many other traditional forms of print…

FYI: For Your Independence?

Katie Mathison, FPRINZ, PRINZ Central Committee member The move by the New Zealand Herald to “help relaunch … and help run” the FYI website is an interesting one, but why have they done it? If you had to guess why a news outlet has bothered getting into a website where people can file OIA (Official…

#prconf12: What does the Communication for Social Change (CSC) toolbox have to offer PR?

Social media has been at the core of many political uprisings that we have witnessed in the recent past. These democratic revolutions have proved that technology can enable ‘positive participation’ that eventually reshapes our communities. So, where do we as PR and communications practitioners fit in? Associate Professor Pradip Thomas, co-director of the Centre for…