Trumping fake news

Written by Leanne Rate, MPRINZ, Open Polytechnic of New Zealand and Central Committee member ‘Fake News and How to Trump it’ was the topic up for discussion for panel members Dr Catherine Strong (Senior Lecturer at Massey University), Patrick Crewdson (Editor of Stuff.co.nz) and Raphael Hilbron (General Manager at SenateSHJ Wellington) at a recent PRINZ…

Ethics remain hot media topic

Bruce Fraser, PRINZ President  The behaviours of PR practitioners continue to come under the media spotlight with features in North & South Magazine and Radio NZ’s Media Watch. I believe that our Code of Ethics provides a very clear guideline for us all in how we conduct our communications management practices. The recent video featuring…

From Dirty Politics to Clean PR

Margalit Toledano, PhD, APR, Fellow PRSA, PRiNZ Senior Lecturer, Dept of Management Communication, The University of Waikato New Zealand’s PR industry suffered collateral damage in the recent “Dirty Politics” scandals. The leaks exposed behind-the-scene deals between PR practitioners and bloggers that orchestrated smear campaigns on behalf of their political and business clients. According to John…

Proud to be a PRINZ member

Simone Bell, PRINZ Member since 2000, and PRINZ Chief Executive It’s been suggested to me that the industry thinks ‘it’s all fine’ and the activities described in ‘Dirty Politics’ aren’t an issue. This is not the case. Public relations and communication management is complex and often takes place around issues, rapidly moving situations, change and…

PRINZ Letter to the Editor, NZ Listener

Pauline Rose, Prose NZ / President, PRINZ Thursday, 12 December 2013 Your 5 December editorial ‘The truth is out there’ notes an explosion of public relations people in the public sector and suggests ‘real journalism’ is being swamped by their presence. On behalf of communications staff in the public sector (who are also taxpayers and ratepayers) and…