Social Media in Internal Communications

Written by Alexander Danne, Unitec Institute of Technology Graduate Over the past two years I studied International Communications at Unitec Institute of Technology, Auckland. While I was working with PRINZ as a Communications Assistant I researched, as part of my masters’ degree, the impact of social media in the corporate environment by examining two case studies…

Art or Science? Raise the question and break the shackles

Where do we find value in public relations? In its artistry – the crafted word, the creative inspiration, the intricate network of relationships, personal interaction and influence?  Or in its science – the analysis, careful research and detailed observation that provides insight into an organisation and its stakeholders? As practitioners, we are called to account to…

Have you got what it takes in a crisis?

The world has seen its fair share of significant, scary and sobering events this year – not least in Christchurch with the 7.1 quake and its 2000-plus aftershocks.  Communicators in Christchurch have been deeply involved with handling crisis communication for nearly two months now – but how would the rest of us fare? Early in…