PRINZ interviews Steve Clayton, Creative Director and GM of Microsoft’s Global Image team

On a rare trip to New Zealand this week, Microsoft’s Creative Director and General Manager of Microsoft’s Global Image team, Steve Clayton, took the time to chat with PRINZ about storytelling. Steve leads the team responsible for Microsoft’s internal and external company storytelling with a mission to change the perception of Microsoft through stories. Here’s…

Follow Margalit Toledano on her PR journey around the world

– Margalit Toledano, PRINZ Fellow – This is the first in a series of blogs from afar as I travel on a PR road (and air) trip to a number of conferences. PR journey 1 ‘Regards from BledCom2012 19th International PR Symposium’ Lake Bled, Slovenia, July 6-7, 2012 http://www.bledcom.com I’m writing these lines on my…

#prconf12: What does the Communication for Social Change (CSC) toolbox have to offer PR?

Social media has been at the core of many political uprisings that we have witnessed in the recent past. These democratic revolutions have proved that technology can enable ‘positive participation’ that eventually reshapes our communities. So, where do we as PR and communications practitioners fit in? Associate Professor Pradip Thomas, co-director of the Centre for…

Social media and ethics – implications for PR practitioners

While there are umpteen opportunities, there are also an increasing number of challenges that PR and communications management practitioners face in the online world (especially social media). Among other issues, ethical dilemmas are now becoming something practitioners have to deal with on a daily basis. Dr. Margalit Toledano and Levarna Fay Wolland’s research paper (Ethics…

Global support for Christchurch Communicators

Offers of support, sympathy and condolence have been coming in to PRINZ from around the world as public relations and communications practitioners have reacted to news of Tuesday’s devastating earthquake. John Paluszek, Chair of the Global Alliance – representing public relations and communications worldwide and of which PRINZ is a founder member – said: “I…