2017: Through the Looking Glass

Written by Carl Davidson, Head of Insight at Research First “I daresay you haven’t had much practice… why, sometimes, I’ve believed as many as six impossible things before breakfast” ― Lewis Carroll, Through the Looking-Glass, There really is no polite way to say this: the world is awash with bullshit. We can dress this up…

#PRConf15 guest blog four: PR and ethics

Written by Bruce Fraser FPRINZ, PRINZ President The London Underground, and other railway systems around the world, warn passengers to ‘mind the gap’, that space between the platform and the train. Gaps of course can be awfully enticing and provide the subject for much discussion. ‘Mind the Gap’ is the theme for this year’s Public…

Ethics remain hot media topic

Bruce Fraser, PRINZ President  The behaviours of PR practitioners continue to come under the media spotlight with features in North & South Magazine and Radio NZ’s Media Watch. I believe that our Code of Ethics provides a very clear guideline for us all in how we conduct our communications management practices. The recent video featuring…

Report 1 from #WPRF2014 – The CEO and the PR practitioner

Bruce Fraser, PRINZ President World PR Forum 2014 plenary speaker, Professor Robert Heath from Houston University said that the PR practitioner needs to have access to and influence with the CEO of the company to be completely effective. Nice concept but its realisation requires many, interrelated conditions to be aligned. Foremost amongst those is a…

From Dirty Politics to Clean PR

Margalit Toledano, PhD, APR, Fellow PRSA, PRiNZ Senior Lecturer, Dept of Management Communication, The University of Waikato New Zealand’s PR industry suffered collateral damage in the recent “Dirty Politics” scandals. The leaks exposed behind-the-scene deals between PR practitioners and bloggers that orchestrated smear campaigns on behalf of their political and business clients. According to John…

Proud to be a PRINZ member

Simone Bell, PRINZ Member since 2000, and PRINZ Chief Executive It’s been suggested to me that the industry thinks ‘it’s all fine’ and the activities described in ‘Dirty Politics’ aren’t an issue. This is not the case. Public relations and communication management is complex and often takes place around issues, rapidly moving situations, change and…