Killing your Darlings

William Faulkner once famously said that to create good writing “you must kill your darlings”. Stephen King thought it was such good advice that he repeated it three times in his own guide to writers, saying “kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings”. In…

Should You Be Working Less?

Written by Carl Davidson, Head of Insight at Research First How many hours do you spend at work each week? One of the conclusions from the annual PRINZ Insights survey Research First conducts is that the industry tends to be a hard working one. 56% of the respondents to the last survey said they worked…

Marketing & PR: get your balance right

Written by Heather Claycomb, FPRINZ, HMC Communications   During my thirteen years of running a public relations (PR) agency, time and again we’re asked to help companies develop marketing campaigns.  When I provide our standard response: “We don’t do marketing, we only do PR,” this is usually met with silence on the phone or a…

What it’s like being a PRINZ student ambassador

Written by Shiqi Tan, 2017 PRINZ Student Ambassador, Massey University As one of the 2017 student ambassadors for PRINZ, I have had the chance to attend some awesome PRINZ events (PRINZ student ambassadors get complimentary tickets to PRINZ events!) where I have met many helpful and interesting industry professionals. I have also gotten the chance…

The Secret to Changing Behaviour

Written by Carl Davidson, Head of Insight at Research First   A great deal of our work at Research First is about changing behaviour. But as anyone who works in this field will tell you, getting people to change their behaviour is hard. For some sense of just how hard it is, think about the…