What got you here won’t get you there. How to set the direction for your own career

Written by Annalie Brown, PRINZ member Having made the successful leap across the chasm that appears to reside between being an organisational senior leader and being a senior comms practitioner in New Zealand, Helen Morgan-Banda had some sage advice for Central Region members. Now the CEO of the Royal New Zealand College of General Practitioners, Helen…

Women can be beastly too

Written by Katie Mathison, FPRINZ, PRINZ President  I’m going to reflect on #metoo and personal brand, for both genders, not just men. Everyone needs to be careful, male or female, when dealing with co-workers of either gender. Your personal brand should be trustworthy, respectful, cross no lines, and embarrass no-one. Personal reputation can be eroded…

Stop Fooling Yourself!

Written by Carl Davidson, Research First Ltd One of my favourite quotes comes from the great physicist Richard Feynman, who cautioned his colleagues: The first principle is that you must not fool yourself and you are the easiest person to fool. Feynman was talking to other scientists about the practice of science, but his caution…

Free to Choose?

Written by Carl Davidson, Research First Ltd If you’re like most people, you probably think you’re good at making decisions and pretty much always know what you want (and why). The evidence from psychology, on the other hand, points the other way.   For instance, Barry Scwartz’s The Paradox of Choice shows that the more…

Warming our hands on a dumpster fire

The Sunk Cost Trap is another of those cognitive heuristics that can catch us all out. It describes how the more we have invested in something, the less willing we are to let that investment go. So instead of ‘cutting our losses’, we often find ourselves ‘doubling down’. We literally do this with financial investments but it is also…