About

rgbPublic Relations Institute of New Zealand (PRINZ) is the national organisation created to promote public relations and communication management in New Zealand, and serve the best interests of the people who practise it.
The ‘PR Central’ blog is an initiative by PRINZ to keep you updated with the latest buzz in public relations in New Zealand and across the globe. This blog offers the latest news and views about the practice of PR including categories like social media, issues management, corporate communication, community relations, government relations and many more.
This is a collaborative blog with a range of people posting, from PRINZ staff and National Executive to members who have been asked to join us and present their views on their areas of interest. Their opinions may sometimes differ and may not always reflect the PRINZ point of view, be endorsed by PRINZ, or reflect the views of all members, but they will certainly be worth the read. All PRINZ members are bound by the Code of Ethics.

One Response to “About”

  1. Phil Braithwaite September 13, 2009 at 6:25 pm #

    It was a sorry case of ‘life imitating art’ last Friday, during memorial services in Washington, USA for the 9/11 tragedy. A Coast Guard exercise was mistaken for a terrorist attack!
    The whole thing may have gone unnoticed…except that two TV networks confused simulated chatter over a Coast Guard radio for actual events and reported that the Coast Guard had opened fire on a suspicious vessel. CNN stated 10 shots had been fired. The story (via Reuters) hit social network Twitter: “Coast Guard confronts boat as Obama visits Pentagon, police scanner reports say shots fired.” Fox News followed suit: “The U.S. Coast Guard ship of some type fired on a suspicious boat in the Potomac River.” The public was panicked, the headlines blazed, the FBI was mobilised, flights briefly halted!
    And so the story grew…
    In fact, NO shots were fired and there was NO trouble on the river.
    While hindsight might tell the Coast Guard that running an exercise of that type in that location on that day at that time was…err…less than tactful, the onus must fall heavily on the news outlets to GET IT RIGHT!
    Just because it’s heard on a radio…does not mean it’s fact. Just because a Coast Guard spokesman doesn’t know about it…doesn’t mean it’s an attack. Stories must always be verified from at least two sources…this is Journalism:101. When in doubt…get a man on the ground.
    It’s “Wag The Dog” revisited!

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