#PRConf15 guest blog seven: ‘Success: conceive it, believe it, achieve it’

Written by Amy Hacon, Associate Programme Executive at Hotwire PR

WELLINGTON, NEW ZEALAND - MAY 21:  during the annual Public Relations Institute of New Zealand Conference on May 21, 2015 in Wellington, New Zealand.  (Photo by Mark Tantrum/Getty Images)

Dr David Keane, author of ‘The Art of Deliberate Success’ (Photo by Mark Tantrum/Getty Images)

Everyone wants to know that one killer secret to success… but, what is success!?

As the last speaker of day one at the 2015 PRINZ conference, Dr David Keane, author of The Art of Deliberate Success, had an audience full of weary-eyed PR practitioners. The word SUCCESS was mentioned and the room suddenly lit up with energy.

As a grad and relatively new to the PR industry, I thought long and hard about this question: what is success?

Of course, the obvious answers jump to mind – being financially secure, achieving great results at work and being happy; however, the more you think about it, the more you start to realise the broader picture of how diverse the meaning of success can be.

Rather than asking what is success and how do I achieve this so-called greatness, it’s a matter of asking: “What does success mean to me?”

We are constantly being driven by our competitive nature to accomplish more than our peers, often confusing the fact that being on top doesn’t necessarily make us ‘successful’.

David challenged this competitive nature and examined how everyone can be successful, proposing that it’s our individual dreams that define what success means to us. He used this concept to define success as “being on the pathway to the achievement of worthwhile dreams – whatever these dreams may be”.

Before giving up everything to follow your dreams in the hope of becoming a ‘success’, David noted three important tips:

  1. Clarity – Write down what’s important to you and carry it in your wallet as a reminder. Don’t live life by chance.
  2. Priority – Pursue what’s important, not necessarily urgent.
  3. Execution – Simplicity is the ultimate sophistication.

Through my own experiences traveling and working, I have learnt that our dreams continue to evolve so it’s vital to keep re-evaluating what’s important. As David said: “What the mind can conceive and believe, it can achieve.”

Many thanks to David for giving each of our delegates a copy of his book ‘The Art of Deliberate Success’

One thought on “#PRConf15 guest blog seven: ‘Success: conceive it, believe it, achieve it’

  1. I just discovered this blog today! Seems like a great source for PR tips, guest blogs and interviews. David’s tips are certainly useful. Clarity can’t be emphasized enough. In order to be successful, you have to know what you want and pursue it. Successful leaders have goals and plans they intend to pursue. When you’re successful, you can clearly communicate what you want and get results. You prioritize what you want and execute your plans. This three steps help leaders be successful not just in PR, but in most fields.

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