In celebration of volunteers – #PR gives back

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Naku te rourou nau te rourou ka ora ai te tangata
With your contribution and my contribution the people will live


Simone Bell, PRINZ CEO

It’s National Volunteer Week (NVW) and on behalf of PRINZ; thank you! My PRINZ-take on the NVW theme is; Our combined effort, skills and knowledge have brought us here.

I truly believe that #PR gives back.

In fact, it gives back to the tune of $2,213,140 in the 2013 financial year. The PRINZ Trends Survey*, undertaken by independent research partner Perceptive Research found that PR consultants, sole traders and consultancies contributed more than 2 million dollars in pro-bono work last year. You can view a breakdown of this statistics here.

We all volunteer in different ways; and social good, pro-bono work is one of those.

Volunteers for PRINZ act in the following roles:

  • National Council members – elected and co-opted
  • Division committee members
  • Local Learning Lunch hosts and facilitators
  • Mentors
  • Presenters
  • Global Alliance for Public Relations and Communication Management representation
  • APR coordinator / mentor / Viva Voce interviewer
  • Bloggers
  • Conference working groups
  • Students at Conference
  • Committees – Research, Ethics
  • Fellows Executive members
  • Award judges

That numbers more than 200 people, all at various stages of the profession and practice. The Office relies on volunteers in these roles to deliver robust, peer reviewed and relevant programmes to our growing membership.

The network that forms around this is invaluable.

If you watch the interviews we undertook with PRINZ members from around New Zealand earlier this year, you will be able to see some important themes – those who volunteer get back as much as they put in.

In particular, the recognition of mentoring being a way for senior practitioners to be energised through their investment in younger members and the value in the network PRINZ provides – which as a volunteer is an even more accessible network – based on your shared involvement in a project or group.

We have put a figure on the pro-bono work the industry does. Imagine if we put a dollar value on the work of volunteers for PRINZ. Your support is immeasurable, it is what has built the organisation as we know it today, and what will continue to advance it in the years ahead.

If you’d like to join the #PR gives back movement and volunteer for PRINZ in a specific way, please complete this short member volunteer survey.

*515 respondents, April 2014, Perceptive Research: https://www.prinz.org.nz/Article?Action=View&Article_id=66

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