Extract from speech by Anna Radford, Chief Judge of the 40th PRINZ Awards at the Awards Gala Dinner, 29 May 2014.
It’s been another great year for the Awards, especially given that this is the 40th anniversary of their inception.
This year PRINZ received 57 entries; including 23 finalists, 11 category winners and one Supreme award winner.
This year’s entries were fairly evenly spread across all categories, although the Marketing Communication – Integrated category attracted significantly more. I was delighted to see the many entries in the Sally Logan-Milne Young Practitioner Award, which demonstrates that we have some great up-and-coming talent within the profession.
I strongly encourage all category winners to showcase New Zealand’s PR talent to the world because you are now eligible to enter the 2014 Global Alliance COMM PRIX Awards. Entries close on 16 June 2014. Last year’s PRINZ Award winners ANZ and NZTA both went on to win COMM PRIX awards.
The Awards would not be possible without significant support from many different quarters. In particular, I’d like to thank:
- Judges – In all, nearly 40 judges were directly involved – PRINZ and I really appreciate your commitment and support.
- Thanks to Simone Bell and Rebecca Foote at PRINZ for as always providing fantastic support and making my job so much easier.
- Everyone who entered the awards – you are the life blood of this event!
The Supreme Award
Demonstrating the ongoing high quality of their work, the Supreme Award winners from the past two years were back in contention again this year including: Peter Parussini and the ANZ Corporate Affairs team (2013) and 2012 joint Supreme Award winners Porter Novelli and Convergence.
And well done also to Amanda Schaake for being a Supreme Award finalist for the second year running.
With this kind of talent – not to mention all of our other category winners – the work was certainly cut out for my Supreme Award co-judges: Helen Morgan-Banda from the Royal NZ College of General Practitioners and Shanghai based Glenn Osaki the President, Asia for MSL Group.
It’s the second year we’ve had an international judge involved in the Supreme Award and both Helen and I appreciated the different perspective that Glenn brought to the table.
Unsurprisingly, we found there were several strong contenders for this year’s Supreme Award.
The winning entry stood out for a number of reasons, including the entrant’s ability to successfully plan and implement a highly effective campaign that would have been challenging at the best of times – but became even more so due to the difficult and trying circumstances that formed the backdrop.
It was a strong, well-executed campaign that the judging panel felt demonstrated some world-class programme elements.
Helen, Glenn and I are delighted to award the 2014 Supreme PRINZ Award to…
John MacDonald from Durning Public Relations and the University of Canterbury team for their UC Futures project.
Read article: Supreme award winner standing strong