Engage in professional development – without leaving the office

PRIA webinars – available free to all PRINZ members

Shayna de la Rue, Communications Advisor – CPD, PRINZ

Thanks to PRIA (Public Relations Institute of Australia) PRINZ members (and staff!) have been attending topical and insightful training sessions over the past few months, all from the comfort of our office chairs. PRIA webinars have proven extremely popular so far, with an impressive number of local practitioners tuning in each month – way to show up the Aussies everyone!

If you haven’t had the chance to attend a webinar yet, here’s a brief overview of the topics and discussions I have enjoyed so far:

The great PR and media divideImage

In Friday’s (April 4) webinar, Warren Kirby, CEO of Wieck Australasia Online Newsrooms shared his insight from a survey undertaken by Wieck Australasia, which looked into PR perceptions vs media realities to find out if there’s a difference between what’s required and what’s being provided. Approximately 800 PR practitioners and media professionals completed the survey which presented fascinating results – I highly recommend you take a look at the survey findings.

Being skilled and knowledgeable is not enough

The second webinar (March 14), presented by Anne Gregory, Chair of the Global Alliance and co-author of the recently published book ‘Strategic Public Relations Leadership‘, covered the behaviours and traits of public relations leaders. Anne discussed some interesting topics including: understanding our strategic role – it might not be what you think it is, and being the organisational catalyst.

To receive a 20% discount when purchasing this book online (before 30 April), email Shayna at the PRINZ office for your special discount code.

What will it take to succeed in the PR industry in 2014?

Kicking off the PRIA webinar sessions (February 28), Trevor Young ‘the PR warrior’ discussed his theories on how agencies and practitioners can position themselves to take advantage of continuing changes in the media landscape.

“In a world where there is so much informational noise, not to mention opportunities peeking around every virtual corner, we have to take what we know and channel it into different strategies and tactical pursuits.” Trevor Young.

Check out Trevor’s website featuring blogs, media, podcasts and more.

Facebook, Twitter, LinkedIn, Instagram, Secret, Wickr, Vine, WhatsApp… Do you have a cohesive content strategy?

Book your place on the next webinar ‘Cross-platform and Integrated Social Media’ (May 2). This session will cover how leading organisations are leveraging innovative ways to create compelling content, and to publish it effectively across multiple channels.

PRINZ members – Click here to register for this free webinar.

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