Dave Dunlay, Managing Director of Tandem Studios
At the 2013 PRINZ conference we asked delegates to guess the number of jellybeans in a jar and gave the lucky winner (Wise Group) professional services to the value of $3500 to make a video for their company.
Wise Group used its prize to make a recruitment video, which it is now using as part of job advertisements and to send out to people who enquire about working with Wise. Check out the video here.
Recruitment video is one of the rising trends in video production. Companies who require a constant inflow of new staff are creating videos that tell the story of their business, their staff and the job.
Each of these recruitment and training videos can be used on the client’s website, its YouTube channel, as DVDs or on staff iPads for taking onto a job site.
Every video can also be re-edited or re-purposed to create a marketing video to promote the company and its services.
Companies or organisations can also place the video into any presentations they are making to clients or for showing to potential staff at events such as roadshows or expos.
The biggest advantages of video production for training and recruitment are that the initial cost can be written off over years of use and, importantly, no matter what language people speak, everyone understands video.
As has been said many times, a picture tells a thousand words. This statement has never been truer than now, as companies recruit and train staff for the rebuild of Christchurch.
Employees are coming into the city from all over the world and before they leave for Christchurch they, their families and their friends have a host of questions about what to expect when they arrive here like ‘Is the city all rubble?’ ‘What are the schools like?’ and ‘What’s the lifestyle like in Christchurch?’. All of these questions can be answered with visuals and testimonials.
As anyone in recruitment will tell you the partner of the person being recruited is hugely influential. That’s why the recruitment videos that we make show the working environment and external shots of the beaches, hills etc…that will appeal to partner and potential employee.
Testimonials are also important. The most appealing video testimonials are unscripted talent. We have found that working without a script and using a relaxed interviewing style leads to sincere and authentic comments which are appealing and convincing for viewers.
Recently we’ve worked with the Christchurch City Council to tell the story of its role and to explain about the staff they require for their Consent Department. Have a look at the video content here.
Naylor Love has also created video testimonials about living and working in Christchurch to attract quality staff from the UK.
Once staff arrive at a new job they need to be inducted into the workplace and understand its work practices, OSH requirements and its culture. This content can be easily communicated through video, with the advantage that you film once and use that video for years. This is a big cost saver for any employer.
Recently Tandem created the ‘Safe Six’ videos for EQC and Fletchers. These videos are played and made available for all staff who are involved in the rebuild so they fully understand safety issues on the work site. We have also made training videos for Switched On Group that all staff take on site so they can review any aspect of the work and ensure consistency of standards across all work sites.
Video can also be used very effectively to achieve consistent training and service standards – and we’ll tell you more about that next month.