Guest blog 2 from Tandem Studios: What content works best online?

Dave Dunlay, Managing Director of Tandem Studios

Social media is all about content, but that doesn’t just mean words on a screen. People expect a wide variety of content that they can engage with and respond to when they go online.

Video content is often the most effective and lasting social media content. This is because video can become a part of your ‘digital long tail’ – a term for the lasting footprint that your organisation or business leaves behind it in the online environment.

People can view video content numerous times and can easily share video content with their friends or customers on their website and via many different social media channels.

Don’t forget “Sight, Sound and Motion” – often referred to as SiSoMo for short. If you’re providing those three elements then you stand a much stronger chance of engaging and interacting with your online audience.

Research undertaken by eMarketer (http://tinyurl.com/pbjrn52) shows that digital video online beats TV ads by a wide margin. They say that 58% of marketers thought digital video ads performed better than TV ads.

That’s important because every additional second that you can capture your online audience’s attention provides another opportunity to convey your key messages or sell your products and services.

When it comes to communicating, no matter the language, everyone understands video. If you’re working globally or with audience members who speak a variety of languages, video is the way to go.

Here are five ways that you could use video online:

1/ Promote your business

2/ Record client testimonials

3/ Provide an inside look at your business for customers, investors and/or employees

4/ Provide ‘how to’ videos or presentations

5/ Highlight particular products or services, e.g., using product demonstrations

Top tip:

Think about how video is used effectively by other businesses or organisations. Why does it work? How could you apply those same tactics to your business?

If you have a question about social media email me at dave@tandemstudios.co.nz

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