Acclaimed market researcher Duncan Stuart is set to take PRINZ Annual Conference delegates on a journey over a floor of sticky marbles and connect them with Hollywood through a 10-year-old Cambodian, as he identifies five things that PR artists must learn from science.
What is the best way to create communications magic? How do you measure your effectiveness? Duncan, the Director of Kudos Dynamics, comes at the subject from a science angle and presents five immutable laws from our physical, social and psychological universes that are profoundly important for communicators.
Duncan is a Fellow and a Life Member of MRSNZ but his career splits into three chapters. Career one was script writing, storylining and editing for television before he segued, via journalism, into marketing management and public relations. However in 1992 he discovered his true calling: market and opinion research. Outside of research, his main interest is in Cambodia where he helped build – and continues to fundraise for – a school, orphanage and medical centre www.savong.com
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