A global call to action to public relations practitioners has been endorsed by the 2010 World Public Relations Forum in Stockholm. The Stockholm Accords were launched by delegates at the two-day WPRF after months of debate, global webinars, consultation and intense discussion.
Delegates from more than 20 countries took part in finalising the Accords and John Paluszek, Chair of the Global Alliance for Public Relations and Communications Management said:
“The Accords are not only a milestone in the development of the global public relations profession, but also a call to action for organisations everywhere to use public relations to strengthen their relationships and reputation and to achieve sustainable success”.
The Global Alliance will monitor and report back on the successful implementation of the Accords at the next WPRF in 2012. You can download a copy of the Accords here.