Measuring up for value

Much discussion on public relations measurement and evaluation has been had recently, with the issue highlighted on The Ad Show, at the Northern Regional event in April and this month, Jim Macnamara will address conference on this important subject.  His recent ‘six golden rules’ post is worth a look and if you are keen to build your own evaluation and measurement dashboard, then you might want to book into the PRINZ workshops on the subject in July and August.

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