Marketing & PR: get your balance right

Written by Heather Claycomb, FPRINZ, HMC Communications   During my thirteen years of running a public relations (PR) agency, time and again we’re asked to help companies develop marketing campaigns.  When I provide our standard response: “We don’t do marketing, we only do PR,” this is usually met with silence on the phone or a…

What it’s like being a PRINZ student ambassador

Written by Shiqi Tan, 2017 PRINZ Student Ambassador, Massey University As one of the 2017 student ambassadors for PRINZ, I have had the chance to attend some awesome PRINZ events (PRINZ student ambassadors get complimentary tickets to PRINZ events!) where I have met many helpful and interesting industry professionals. I have also gotten the chance…

The Secret to Changing Behaviour

Written by Carl Davidson, Head of Insight at Research First   A great deal of our work at Research First is about changing behaviour. But as anyone who works in this field will tell you, getting people to change their behaviour is hard. For some sense of just how hard it is, think about the…

Where is my Jetpack?

Written by Carl Davidson, Head of Insight at Research First The recent visit of SingularityU to New Zealand and TV1’s What’s Next? show have both sparked debate about what the future holds and what it will mean for all of us. While we at Research First are excited about the opportunities the future may bring,…